Local Search in 2025: What Works Now
Marketing StrategyLocal search is no longer about just claiming a Google Business Profile and waiting for calls. After the June–July 2025 core update (30 June to 17 July), Google has tightened the...
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Marketing Agency – 3 Steps to Choosing the Right Partner
Marketing StrategyA marketing agency can transform your business or waste your budget. In today’s competitive market, choosing the right partner isn’t just about creativity; it’s about finding a team with the skills, industry...
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Core Web Vitals: Is Your Website Ready for Google’s Update?
Digital MarketingCore Web Vitals remain a critical SEO ranking factor in 2025, over four years since their formal integration into Google’s algorithm. Originally introduced in 2020 and enforced from June 2021, these...
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Google Homepage SEO: What Google’s New Interface Means for Search Visibility
Digital MarketingMarketing StrategyGoogle homepage SEO is once again in focus as Google continues shifting from search-driven behaviour to predictive, personalised experiences powered by AI and machine learning. These changes have implications for...
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What to look for in a professional graphic design service
Creative DesignNewsA graphic design service plays a critical role in how your business is seen in today’s crowded digital marketplace. From your website logo to product packaging and printed materials, first...
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How web technology has transformed in the last two years
Web DevelopmentWeb Technology in 2025: How Sites Must Evolve to Compete Web technology has evolved rapidly in recent years. If your website hasn’t kept up, you could be losing visibility, traffic...
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Is Direct Mail Dead? Or is it Still the Lifeblood of Lead Generation?
Purplex NewsDirect mail remains a vital part of the modern marketing mix, offering standout results in an increasingly digital world. In this article, Andrew Scott, founder and CEO of Purplex Marketing,...
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Top 6 web design myths
Web DevelopmentWeb design myths continue to hold businesses back in 2025, despite being repeatedly debunked. I’ve worked with hundreds of clients on websites and digital strategy, and the same mistaken ideas...
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YouTube Marketing: Do YouTube?
VideoYouTube Marketing: Why It Pays to Be Present in 2025 YouTube marketing is no longer a nice-to-have. In 2025, it’s one of the most effective ways to attract, inform and...
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Facebook Ads Changes: What They Mean for Your Business
Digital MarketingNewsFacebook Ads Changes: What They Mean for Your Business in 2025 Facebook Ads changes in 2025 are reshaping how businesses target audiences and deliver campaigns. Meta has introduced two significant...
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The secret to Digital Marketing Success in 4 steps
Digital MarketingDigital Marketing Success: Four Proven Steps for 2025 Digital marketing success in 2025 is no longer about simply having an online presence. It’s about building a strategy that connects with...
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Drive Traffic to Your Website: 10 Best Strategies
Lead GenerationNewsDrive traffic to your website with proven strategies that attract the right visitors, boost engagement, and help you turn clicks into customers. The more targeted visitors you attract, the more...
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