When you first start looking for a digital marketing agency, a generalist might seem like a safe bet. They work across multiple sectors, they've got case studies from different industries,...
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Video marketing has become essential for glazing and construction firms. Andrew Scott, founder and MD of Purplex Marketing, shares why it matters in today’s digital world. When I ran my...
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Marketing a home improvement business can feel like just another job on an endless to-do list. Questions nag at you ‘Have you posted a blog lately?’ ‘Have you freshened up...
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AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how businesses connect with customers, create content, and drive sales. The big question isn’t whether AI...
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Social media strategy plays a crucial role in your business's online presence and growth. However, many businesses fall into the trap of common mistakes that can harm their reputation and...
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Marketing your way out of low growth is about staying visible, building trust, and generating leads even when the economy slows. In 2025, adapting your marketing strategy, focusing on value,...
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Your WordPress blog could be doing much more for your business than just holding articles. In 2025, WordPress remains one of the most powerful content tools, but only if you’re...
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Local search is no longer about just claiming a Google Business Profile and waiting for calls. After the June–July 2025 core update (30 June to 17 July), Google has tightened the...
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Web design myths continue to hold businesses back in 2025, despite being repeatedly debunked. I’ve worked with hundreds of clients on websites and digital strategy, and the same mistaken ideas...
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Marketing does not stand still. In today’s fast-moving digital landscape, keeping pace with the latest marketing trends is essential for any business that wants to grow brand awareness, attract talent...
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PR coverage is harder to win in 2025. Pitch volumes are up, journalist bandwidth is tighter, and inboxes are flooded with AI-generated copy. What still earns coverage is simple: original...
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Lead Generation: Modern Strategies to Win More Business in 2025 Lead generation remains one of the most effective ways to grow your business if it’s done properly. In 2025, attracting...
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