Digital Marketing
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Commercial PPC Management for the Fenestration Industry
Fenestration businesses operate in competitive specification and trade markets. Paid advertising must focus on high-intent search terms that reflect how architects, contractors and distributors research suppliers.
We build structured Google Ads campaigns aligned to product categories, system types and commercial objectives. Every campaign is managed around cost control, conversion quality and measurable return.
Rather than chasing clicks, we focus on generating relevant enquiries that support pipeline growth.
Our bespoke PPC packages can help with:
- PPC marketing plans
- Social media advertising
- Desktop & mobile search campaigns
- Display campaigns
- Shopping campaigns
- Retargeting & funnel strategies
- Monthly PPC performance reports
- Unmatched industry insight
Why PPC Works for Manufacturers and Systems Companies
PPC provides immediate visibility for commercially valuable search terms. For manufacturers and trade brands, this means appearing when decision-makers are actively researching suppliers.
Unlike organic search, paid campaigns allow precise targeting by location, product focus and search intent. This supports launch campaigns, new product ranges and strategic market expansion.
Browse through a selection of our own company blogs below and discover why our clients choose us over the competition for pay per click advertising:
Measured PPC Performance in the Fenestration Market
Our PPC management for Lomax & Wood demonstrates the impact of structured intent targeting and refined campaign architecture within the glazing sector.
- Conversion rate increased from 0.13% to 5.35%
- Conversions rose from 187 to 622
- Cost per acquisition reduced from £269.29 to £68.61
- Overall spend reduced while enquiry volume increased
Results are driven by disciplined keyword targeting, structured campaign build and ongoing optimisation rather than short-term tactics.
Work With a Specialist Fenestration Marketing Agency
PPC performs best when aligned with SEO, website structure and wider commercial strategy. As a specialist fenestration marketing agency, we integrate paid search with long-term growth objectives.
Our 5-Step PPC Management Process
Step 1
Audit
We start every campaign with a full audit. Tracking is checked, wasted spend is highlighted, and your account structure is reviewed. This shows us quick wins in search terms, bidding and conversion tracking before we launch new activity.
Step 2
Build
Our team builds campaigns that align with your goals. This includes keyword research, ad copy, ad extensions, negative keyword lists, and budget allocation. The build stage sets the foundation for profitable PPC management.
Step 3
Test
Testing improves performance over time. We A/B test ad copy, landing pages, and calls to action to raise conversion rates and lower CPA. Continuous testing is central to effective pay per click advertising.
Step 4
Optimise
Once campaigns are live, we optimise every week. This includes adjusting bids, reviewing search term reports, updating audiences, and refining Performance Max asset groups. Regular optimisation keeps costs under control while improving lead quality.
Step 5
Report
Clear reporting gives you the metrics that matter: CPA, ROAS, conversion rate and assisted conversions. Reports include actions, not fluff, so you know exactly how pay per click advertising is performing.
Fenestration PPC FAQs: How Does PPC Work for Manufacturers?
Fenestration PPC allows window and door manufacturers, systems companies and trade suppliers to appear instantly for high-intent commercial searches. Below are common questions from decision-makers considering paid search, answered clearly to reflect both commercial concerns and professional best practice.
Book Your Fenestration PPC Strategy CallIs PPC really necessary if we already invest in SEO?
PPC and SEO serve different roles. SEO builds long-term visibility, while PPC provides immediate presence for commercial search terms. For manufacturers, PPC supports product launches, market expansion and targeted campaign activity.
How does PPC attract qualified B2B enquiries rather than general traffic?
Effective fenestration PPC focuses on high-intent keywords aligned to specification, trade and supplier searches. Campaign structure, audience targeting and controlled bidding ensure budget is directed towards commercially relevant enquiries.
Can PPC reduce wasted advertising spend?
Yes. Structured campaign architecture, clear keyword targeting and ongoing optimisation reduce irrelevant clicks. Performance monitoring ensures budget is allocated towards terms that generate measurable commercial outcomes.
How quickly can we expect results from PPC?
PPC delivers immediate visibility once campaigns are live. Enquiries can begin as soon as ads appear, provided targeting and landing pages are aligned with commercial search intent.
Will PPC support our wider marketing strategy?
Yes. PPC works most effectively when integrated with SEO, website structure and overall commercial positioning. Paid search can support brand visibility, product focus and short-term growth objectives within the fenestration sector.
Latest Pay Per Click Advertising Case Studies
Explore how Purplex has delivered successful pay per click advertising campaigns that boost visibility, generate leads and achieve immediate results. Our case studies highlight Google Ads management, social media advertising, display campaigns and retargeting strategies that convert clicks into customers.
Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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West Midlands Home Improvements: From Decline to Lead-Generation Growth
West Midlands Home Improvements (WMHI) faced a severe digital marketing crisis with leads in freefall and costs spiralling. In May 2025, they partnered with Purplex Marketing to diagnose the issues and rebuild their strategy. Within three months, WMHI’s campaigns were...
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DW Windows Digital Marketing Achieves 41% More Verified Leads in One Year
DW Windows digital marketing delivered outstanding results after partnering with Purplex. Through a tailored strategy combining local SEO, PPC optimisation, and a full website rebuild, the West Midlands-based installer achieved a 41% increase in verified website leads, a 132% boost...
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