Digital Marketing
Why Businesses Outgrow Generalist Digital Marketing Agencies
Read more
Google Ads PPC Management for Renewable Energy
There is no ‘one size fits all’ approach in renewable energy marketing. Demand shifts with energy prices, government incentives and regional competition. Our PPC strategies are built around commercial return and operational capacity. Our bespoke PPC packages can help with:
- Solar panel and battery storage campaigns
- Heat pump and low-carbon heating advertising
- EV charging installation targeting
- Residential and commercial campaign segmentation
- Postcode and service-area precision targeting
- Search, Display and Performance Max campaigns
- Conversion tracking and cost-per-lead reporting
- Ongoing optimisation based on installation margin
Why PPC Works for Renewable Energy Companies
Renewable buyers search with intent. Homeowners look for installation costs. Developers search for compliant contractors. PPC positions your business at the moment demand is highest.
Browse through a selection of our own company blogs below and discover why our clients choose us over the competition for pay per click advertising:
PPC Results That Matter
For Lomax & Wood , our PPC management has produced a clear shift in performance compared to the previous agency’s work. With tighter intent targeting and better campaign structure, you’ve achieved stronger results at a lower cost.
- Conversion rate (search) jumped from 0.13% to 5.35%
- Conversions increased from 187 to 622, up by 332%
- CPA dropped from £269.29 to £68.61, a 75% reduction
- Spend reduced by £7,638.31 while delivering more enquiries
Our 5-Step PPC Management Process
Step 1
Audit
We start every campaign with a full audit. Tracking is checked, wasted spend is highlighted, and your account structure is reviewed. This shows us quick wins in search terms, bidding and conversion tracking before we launch new activity.
Step 2
Build
Our team builds campaigns that align with your goals. This includes keyword research, ad copy, ad extensions, negative keyword lists, and budget allocation. The build stage sets the foundation for profitable PPC management.
Step 3
Test
Testing improves performance over time. We A/B test ad copy, landing pages, and calls to action to raise conversion rates and lower CPA. Continuous testing is central to effective pay per click advertising.
Step 4
Optimise
Once campaigns are live, we optimise every week. This includes adjusting bids, reviewing search term reports, updating audiences, and refining Performance Max asset groups. Regular optimisation keeps costs under control while improving lead quality.
Step 5
Report
Clear reporting gives you the metrics that matter: CPA, ROAS, conversion rate and assisted conversions. Reports include actions, not fluff, so you know exactly how pay per click advertising is performing.
PPC Marketing FAQs: What Is Pay-Per-Click Advertising and How Does It Work?
Pay-per-click marketing is a fast, measurable way to generate website traffic through paid advertising rather than relying solely on organic search. Below, you’ll find clear answers to common questions about how PPC works, what it costs and whether it is right for your business.
Book Your PPC Marketing Strategy ConsultationWhat exactly is pay-per-click marketing and how does it work?
Pay-per-click marketing is a digital advertising model where you pay each time someone clicks your advert. Advertisers bid in real-time auctions for placement on search engines or social platforms. Costs are influenced by your bid, competition and the quality of your advert.
Where can my PPC adverts appear?
Your adverts can appear on platforms such as Google Ads, Bing Ads and social media networks including Facebook, Instagram and LinkedIn. Ads may show in search results, on websites within display networks, or inside social media feeds depending on your targeting settings.
What types of PPC adverts are available?
PPC campaigns can include text-based search adverts, visual display banners, social media adverts targeted by demographics or interests, and remarketing adverts designed to re-engage previous website visitors.
What are the main benefits of PPC marketing?
PPC provides immediate visibility on search engine results pages, precise audience targeting and clear performance tracking. You can measure metrics such as click-through rate and conversions, making return on investment easier to evaluate.
Is PPC expensive and does it need ongoing management?
PPC can become costly if campaigns are not carefully managed. Because you pay for each click, ongoing monitoring, optimisation and performance review are essential to maintain a positive return on investment over time.
Latest Pay Per Click Advertising Case Studies
Explore how Purplex has delivered successful pay per click advertising campaigns that boost visibility, generate leads and achieve immediate results. Our case studies highlight Google Ads management, social media advertising, display campaigns and retargeting strategies that convert clicks into customers.
West Midlands Home Improvements: From Decline to Lead-Generation Growth
West Midlands Home Improvements (WMHI) faced a severe digital marketing crisis with leads in freefall and costs spiralling. In May 2025, they partnered with Purplex Marketing to diagnose the issues and rebuild their strategy. Within three months, WMHI’s campaigns were...
Learn more
DW Windows Digital Marketing Achieves 41% More Verified Leads in One Year
DW Windows digital marketing delivered outstanding results after partnering with Purplex. Through a tailored strategy combining local SEO, PPC optimisation, and a full website rebuild, the West Midlands-based installer achieved a 41% increase in verified website leads, a 132% boost...
Learn more
Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
Learn more
Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
