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Why video marketing is essential for building an outstanding brand

Why video marketing is essential for building an outstanding brand

Marketing StrategyPurplex News

Andrew Scott, founder and MD of Purplex Marketing, explains why a video strategy is essential for glazing and construction firms in today’s digital world. When I ran my own conservatory...

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How to market building products to get more sales

How to market building products to get more sales

Marketing StrategyNews

Selling building products is more competitive than ever. With hundreds of manufacturers competing for attention from construction firms, retailers, specifiers and homeowners, it takes more than a decent brochure or...

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Free Website Audit from Purplex – No Obligation, Real Insight

Free Website Audit from Purplex – No Obligation, Real Insight

Purplex News

Free Website Audit from Purplex – No Obligation, Real Insight Is your website underperforming or driving visitors away? At Purplex, we’re offering a completely free website audit—no catch, no obligation....

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SEO for Construction Companies: Rank Higher, Win More Local Work

SEO for Construction Companies: Rank Higher, Win More Local Work

News

SEO for Construction Companies: A Smarter Strategy for 2025 Rewind the clock 20 years and things were simpler—fewer marketing channels, fewer distractions. Fast forward to today, and the digital space...

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Construction Marketing Strategy: Proven Tactics That Deliver

Construction Marketing Strategy: Proven Tactics That Deliver

News

Construction marketing strategy plays a key role in helping your business grow, but knowing where to start can feel overwhelming. From building a content plan to executing a full digital...

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Design and branding: the power duo behind every successful business

Design and branding: the power duo behind every successful business

News

When customers choose a construction or fenestration business, they are not just looking at cost. They are looking for trust, quality and credibility. And before they even speak to your...

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Three marketing shifts to act on

Three marketing shifts to act on

Marketing StrategyPurplex News

Marketing does not stand still. In today’s fast-moving digital landscape, keeping pace with the latest marketing trends is essential for any business that wants to grow brand awareness, attract talent...

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A foot in the door?

A foot in the door?

News

Andrew Scott, founder and MD of Purplex Marketing, argues that often unwelcome ‘small jobs’ can be the start of lasting customer relationships and bigger business. As you’d expect from a...

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10 steps to greater PR coverage

10 steps to greater PR coverage

PR

It’s a known fact that businesses that actively engage in marketing and strategic communication tactics are more likely to grow. With its ability to shape perceptions and build credibility, PR...

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Stellar showing for Purplex Marketing at 2025 FIT Show

Stellar showing for Purplex Marketing at 2025 FIT Show

News

Purplex Marketing launched into FIT Show 2025 with a space-themed stand that drew hundreds of visitors across three days. Held at Birmingham’s NEC from 29 April to 1 May, the...

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Lead Generation: Modern Strategies to Win More Business in 2025

Lead Generation: Modern Strategies to Win More Business in 2025

Lead Generation

  Lead Generation: Modern Strategies to Win More Business in 2025 Lead generation remains one of the most effective ways to grow your business—if it’s done properly. In 2025, attracting...

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The perfect storm: business, taxation and the fight to stay afloat

The perfect storm: business, taxation and the fight to stay afloat

News

With businesses falling and economic pressures mounting, resilience is key. Andrew Scott, founder and MD of Purplex Marketing, explains why now is the time to hold your nerve, stay visible...

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