Why Your PPC Campaigns Need Continued Support
PPCRunning ppc campaigns is a bit like running a production line in your factory. When the line runs well, you get steady output. When one part slips, the whole line...
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Why a full-service marketing agency will help your business grow faster
Marketing StrategyChoosing the right marketing partner can speed up or slow down your growth. A full-service marketing agency gives you a joined-up strategy, specialist skills and consistent delivery under one roof,...
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Why home improvement marketing is essential during economic uncertainty
Home improvementHome Improvement Marketing: Why It Still Matters During Economic Uncertainty Home improvement marketing keeps your business visible when buyers slow down. The last few years have shifted the market several...
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The Importance of Brand Trust: Why It Matters
branding and designThe Importance of Brand Trust: Why It Matters Brand trust shapes how buyers in glazing and construction judge you. When products and prices look similar across the market, trust becomes...
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Website Lead Generation: Strategies That Turn Visitors into Real Enquiries
Lead GenerationGenerating Quality Leads from Your Website: Strategies for Success Most construction, glazing and home improvement companies rely on their website to generate work. The issue usually is not traffic. It...
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Business vs Brand: Are You Getting the Balance Right?
branding and designMost companies in glazing, construction and building products focus heavily on generating sales leads. But without a recognised and trusted brand, those leads cost more, convert more slowly, and often...
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Why Most Home Improvement Companies Waste Their Sales Leads
Lead GenerationSales leads should drive new work for installers, fabricators, and building product suppliers. Yet many companies in the home improvement and construction sectors still lose enquiries that could have converted...
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The Ultimate Local SEO Checklist for Businesses
NewsFor any business that relies on nearby customers, a clear and practical local Search Engine Optimisation (SEO) checklist is an effective way to improve visibility in local search and...
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Investing in people, technology and the future for real growth
Purplex NewsInvesting in people, technology, and the future works a bit like keeping a home in good shape. You look after the space, you use the right tools, and you plan...
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7 Home improvement marketing tips and tricks
Content MarketingNewsMarketing a home improvement business can feel like just another job on an endless to-do list. Questions nag at you ‘Have you posted a blog lately?’ ‘Have you freshened up...
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Home solar panel installation: the next wave for window firms
Energy EfficiencyHome solar panel installation is becoming a major growth area, and Andrew Scott, founder and MD of Purplex Marketing, outlines why fenestration businesses are in a strong position to move...
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UK construction sector outlook for 2025–2026
ConstructionA clearer view of the UK construction sector The UK construction sector has been working through slow demand, high interest rates, and tough cost pressures. Glenigan’s forecast gives you a...
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