How to cut through the noise with PR
NewsIn the home improvement sector, trust is the most important factor. Installers need to earn the total faith of homeowners if they are to secure their services. From there, homeowners...
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What does Purplex stand for? And how it shapes our marketing strategies
Digital MarketingSince its inception in 2004, Purplex has evolved from a one person consultancy business founded by Andrew Scott who successfully built companies in the fenestration industry, to a 100-strong marketing...
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SEO and PPC: when to optimise and when to pay for traffic, explained
NewsBoth Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC) can form essential parts of a digital marketing strategy. They each provide a number of benefits and, in certain areas, some...
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Purplex smashes the FIT Show
EventsAfter an extraordinary three days of presenting, learning and networking at this year’s fantastic FIT Show, our team have safely returned to base. From our marketing village at the National...
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6 instances of digital marketing gone bad
Digital MarketingIn today’s online world, a consumer’s attention is constantly being pulled in several directions. Brands are having to constantly come up with engaging marketing campaigns just to stay relevant in...
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Purplex Marketing at the FIT Show – what to expect
EventsPurplex NewsWe will once again be taking representatives from our leading full-service marketing agency to the FIT Show, which makes a return this May. Running from Tuesday 10th May to Thursday...
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Our 2021 in figures!
Purplex News2021 saw another hugely successful year for Purplex, despite the difficult situations that faced businesses up and down the country. Below we have collated all the important numbers and statistics...
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Why your business needs a 360 virtual tour
Digital MarketingVideoWith a deep existing base in video and production, at Purplex we are now bringing a whole new level of dynamism to our digital marketing offerings. With 360 virtual tours,...
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Why does my website have a high bounce rate?
Digital MarketingSince the dawn of digital marketing, SEOs and data analysts have been tearing their hair out over high bounce rates. Bounce rate measures the percentage of users that leave a...
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Why Your PPC Campaigns Need Continued Support
Digital MarketingPay Per Click (PPC) campaigns are often more complicated, and more delicate, than you might assume. With thousands of pounds at risk, a simple mistake like incorrectly setting a budget...
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GGP Installer Awards gets Purplexed
Purplex NewsHere at Purplex, we are celebrating after several of our clients have been shortlisted for the 2022 GGP Magazine Installer Awards. Our clients are up for prestigious awards Receiving eight...
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Purplex founder invests in augmented reality conservatory software start-up
Purplex NewsAndrew Scott, founder of Purplex Marketing, has taken a significant stake in Augmented Reality Creations Ltd, a 3D and AR technology company that helps installers improve customer experience and sell...
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