Feel like you’re wasting your time on social media?
Digital MarketingSocial media has exploded, but is it worth your while? So many platforms, so little time. How on earth are you going to keep up with all the different social...
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Why develop your email campaigns for mobile?
Digital MarketingThe display of emails on a desktop computer differs greatly from emails that are viewed on a mobile device. Why is this? Well, this is due to screen size. Mobile...
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The Fit show is over don’t lose your marketing momentum
Marketing StrategyI think it’s safe to say that the majority of the window, door and conservatory industry are in agreement that the FIT Show was a complete success. If there was...
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Are the right people watching your videos?
VideoThis is the second part in a series of blog posts about the value of using YouTube to advertise your business. See the first part on why you should give...
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Power your marketing at the FIT Show with Andrew Scott
Purplex News[caption id="attachment_107" align="alignright" width="211"] Andrew Scott MD of Purplex Marketing[/caption] Andrew Scott, managing director of Purplex, the window industry marketing consultants, has been confirmed as a key note speaker at...
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Are your bananas ripe enough?
Lead GenerationChances are your current marketing plans focus on two important areas – relationships with existing customers and lead generation for new business. Yet there is a ‘space’ between lead and...
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Email marketing campaign tips: 5 ways to improve results
Digital MarketingEmail marketing campaign tips can help you plan, send and measure emails that generate stronger engagement and better response rates. However, without the right software or marketing know-how, companies can...
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Essential PR tips for your business
PRIn the first of a two part post Sam Cross, PR Manager at Purplex, shares his top PR tips to help you get better results. Establishing your goals Before you...
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Avoid the hashtag ‘sins’ that can be damaging to your business
Digital MarketingIf you are part of the ever expanding social media platform that is Twitter, it is an almost certainty that you will have come across the hashtag (stylised as #)....
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5 marketing agencies under one roof
Purplex NewsTo get the most out of marketing businesses need to look at marketing agencies. Instead of employing one person with a bit of knowledge about most subjects, it means you...
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