Most businesses in this industry understand how a product works long before it reaches the customer. The same applies to the principles of marketing, which have evolved over time from...
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Public Relations (PR) is sometimes described as ‘the dark arts’, which isn’t much help if you’re trying to find out what PR is and how it benefits companies which use...
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Google lead forms: simple Google Ads lead generation for trade and construction Google Lead Forms make Google Ads lead generation feel like having a quote form right inside Google for...
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Good marketing is like laying concrete. If the mix is wrong, cracks soon show. The most successful marketing campaigns are built on strong ideas, clear messages, and trust, just as...
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Launching your website in the construction and home improvement sectors is a bit like opening a new showroom. If the layout is confusing or the signs are unclear, people walk...
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If you supply or manufacture building products, you’ll know that getting noticed online is just as important as the quality of your materials. You’ll also know that this is often...
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Building your brand helps people remember you when they need a trusted installer, supplier or contractor. Buyers have endless choices today, so they look for names that feel familiar and...
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AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how businesses connect with customers, create content, and drive sales. The big question isn’t whether AI...
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Integrated marketing agencies work when everyone actually talks to each other Your web designer says one thing, your PR person suggests another, and your digital marketing agency seems to be...
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With the Autumn Budget fast approaching, Andrew Scott, Managing Director of Purplex Marketing, says marketing during economic uncertainty is not optional but a vital part of business survival. Andrew Scott,...
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Customer experience marketing for trade suppliers Customer experience marketing is like the way your fitters leave a home after an install. If they are tidy, clear and helpful, you get...
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Manufacturers and distributors across the UK and Europe face one common challenge: keeping their marketing consistent across multiple products, partners, and markets. Integrated marketing services bring every part of your...
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