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A comprehensive review of AI and the role it plays within marketing

A comprehensive review of AI and the role it plays within marketing

consultancyMarketing Strategy

Less than 18 months ago, the term ‘AI’ was still largely confined to the pages of science fiction and the pixels of the big screen. We’d heard of it, of...

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Top three marketing insights for 2024 revealed

Top three marketing insights for 2024 revealed

Marketing Strategy

In this blog, we’re revealing what marketing tactics and strategies we believe should be considered this year by trade suppliers and installers to stay ahead of the game. With chief...

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Leading full-service agency proud to be shortlisted for business resilience and growth award

Leading full-service agency proud to be shortlisted for business resilience and growth award

News

We are pleased to announce that we have reached the shortlist for a prestigious regional business award honouring resilience and growth. As a full-service marketing agency, we are responsible for...

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Prioritising purpose, planning and execution with your marketing in 2024

Prioritising purpose, planning and execution with your marketing in 2024

NewsPurplex News

Our founder and MD, Andrew Scott reveals the unique marketing strategies he follows to help businesses achieve sustainable, long term growth. Rewind the clock to 2004 and fresh from acquiring,...

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Marketing During a Downturn: Why Cutting Budget Costs You More

Marketing During a Downturn: Why Cutting Budget Costs You More

consultancyNews

While the writing had arguably been on the wall for some time, the collapse of retail giant Safestyle has been a shock to us all in the fenestration industry, not...

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Mark Allen Group acquires Glazing Summit conference from Purplex founder

Mark Allen Group acquires Glazing Summit conference from Purplex founder

News

As co-organisers of the Glazing Summit, we’d like to announce that Mark Allen Group – which owns Glass & Glazing Products magazine and the Installer Awards – has acquired the...

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Purplex founder sells media and events business

Purplex founder sells media and events business

News

  We would like to announce that our founder, Andrew Scott, has sold his media and events company, Business Leader, to Richard Harpin - the founder of the £4.1bn HomeServe...

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Cutting through the noise with traditional marketing in a digital world

Cutting through the noise with traditional marketing in a digital world

Content MarketingDigital Marketing

Rewind the clock to more than 15 years ago and the first Apple smartphone was released and not long after, the way people interacted and connected with one another completely...

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2023 Glazing Summit Agenda Announced

2023 Glazing Summit Agenda Announced

EventsNews

As event organisers, we’re delighted to announce the jam-packed agenda for this year’s Glazing Summit.  Taking place on Thursday, October 12th at Edgbaston Stadium, Birmingham, the industry’s leading one-day conference is...

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Unlocking Success: Why Your Business Should Embrace E-Commerce

Unlocking Success: Why Your Business Should Embrace E-Commerce

branding and designDigital Marketing

In the ever-evolving landscape of modern business, adapting to the latest trends and technologies is essential for staying competitive and thriving. One such ground-breaking advancement that has reshaped the way...

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Purplex Become Sponsors of Building Our Skills

Purplex Become Sponsors of Building Our Skills

JobsNews

Passionate about helping grow and celebrate the fenestration industry, Purplex have become sponsors of Building Our Skills – an organisation committed to bridging the growing skills gap by working closely...

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Why human expertise trumps AI

Why human expertise trumps AI

branding and designDigital Marketing

ChatGPT and other artificial intelligence (AI) systems have recently made waves, hitting the national news headlines and causing a stir amongst the British public. With reports stating that the UK...

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