Top 6 web design myths
Web DevelopmentWeb design myths continue to hold businesses back in 2025, despite being repeatedly debunked. I’ve worked with hundreds of clients on websites and digital strategy, and the same mistaken ideas...
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YouTube Marketing: Do YouTube?
VideoYouTube Marketing: Why It Pays to Be Present in 2025 YouTube marketing is no longer a nice-to-have. In 2025, it’s one of the most effective ways to attract, inform and...
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Facebook Ads Changes: What They Mean for Your Business
Digital MarketingNewsFacebook Ads Changes: What They Mean for Your Business in 2025 Facebook Ads changes in 2025 are reshaping how businesses target audiences and deliver campaigns. Meta has introduced two significant...
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The secret to Digital Marketing Success in 4 steps
Digital MarketingDigital Marketing Success: Four Proven Steps for 2025 Digital marketing success in 2025 is no longer about simply having an online presence. It’s about building a strategy that connects with...
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Drive Traffic to Your Website: 10 Best Strategies
Lead GenerationNewsDrive traffic to your website with proven strategies that attract the right visitors, boost engagement, and help you turn clicks into customers. The more targeted visitors you attract, the more...
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Fenestration Industry Challenges: Why Businesses Must Adapt or Decline
NewsFenestration industry businesses are facing a reality that can no longer be ignored: the post-pandemic surge was a temporary spike, not a lasting shift. At Purplex, led by our founder...
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How to market building products to get more sales
Building productsMarketing StrategySelling building products is more competitive than ever. With hundreds of manufacturers competing for attention from construction firms, retailers, specifiers and homeowners, it takes more than a decent brochure or...
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Free Website Audit from Purplex – No Obligation, Real Insight
Purplex NewsFree Website Audit from Purplex – No Obligation, Real Insight Is your website underperforming or driving visitors away? At Purplex, we’re offering a completely free website audit, no catch, no...
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SEO for Construction Companies: Rank Higher, Win More Local Work
NewsSEO for construction companies has changed quickly in the last few years. Search behaviour is shifting towards AI answers, voice assistants and zero-click results. That means the old approach of...
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Construction Marketing Strategy: Proven Tactics That Deliver
NewsConstruction marketing strategy plays a key role in helping your business grow, but knowing where to start can feel overwhelming. From building a content plan to executing a full digital...
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Design and branding: the power duo behind every successful business
NewsWhen customers choose a construction or fenestration business, they are not just looking at cost. They are looking for trust, quality and credibility. And before they even speak to your...
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Three marketing shifts to act on
Marketing StrategyPurplex NewsMarketing does not stand still. In today’s fast-moving digital landscape, keeping pace with the latest marketing trends is essential for any business that wants to grow brand awareness, attract talent...
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