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Don’t make a drama out of a crisis

Don’t make a drama out of a crisis

Marketing StrategyPurplex News

Andrew’s monthly column for Glass Times magazine, the specialist publication for glass and glazing companies. Purplex MD Andrew Scott discusses how installers can turn consumer demand into more profitable business...

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Make hay while the sun shines?

Make hay while the sun shines?

Marketing Strategy

Purplex MD Andrew Scott discusses five key strategies that can help companies bounce back healthier and stronger from the lockdown. Recent history is littered with home improvement initiatives launched by...

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Surviving a Black Swan event

Surviving a Black Swan event

Marketing StrategyPurplex News

Can the building products industry bounce back from the Covid-19 crisis? GGP Magazine catches up with industry expert Andrew Scott to discuss. A ‘Black Swan event’ is a phrase coined...

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In uncertain times, you need a partner you can trust

In uncertain times, you need a partner you can trust

Marketing StrategyPurplex News

With the industry starting to open its doors again, Purplex MD Andrew Scott explains how, if you want to bounce back as quickly as possible, you will need a marketing...

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Our top 3 Google organic trends in home improvements during Covid-19

Our top 3 Google organic trends in home improvements during Covid-19

Digital MarketingMarketing Strategy

In the last few weeks, we've seen DIY websites set up digital queues to cope with surges of traffic, media streaming providers reduce output quality to limit the strain on...

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Facebook Leads Up 94% for Purplex Clients

Facebook Leads Up 94% for Purplex Clients

Lead GenerationMarketing Strategy

Most homeowners still scroll Facebook each day, and this makes it a steady place to find people planning work on their homes. When the message and targeting match what you...

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What is Ecosia and the future of search engines?

What is Ecosia and the future of search engines?

Digital MarketingMarketing Strategy

Let's start with the facts, Google's market share in search engines is strong. Last month (January 2020) it held 87.5% of the search engine market share in the UK for...

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More power to your brand

More power to your brand

Marketing Strategy

Construction marketing expert and CEO of Purplex, Andrew Scott, discusses consolidation and the power of brand If ever there was a ‘pivotal year’ for business in recent times, then perhaps...

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The Rising Importance of Social Advertising for Modern Businesses

The Rising Importance of Social Advertising for Modern Businesses

Marketing Strategy

As digital marketing evolves, social advertising has become the cornerstone of successful online campaigns. The exponential growth in social advertising spend – reaching $84 billion globally by 2019 – reflects...

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How to get the edge over other local businesses

How to get the edge over other local businesses

Marketing StrategyPurplex News

Are you one of the 76% that believe marketing has changed more in the past 2 years than it has over the last 50? If not, this could be the...

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Incorporating design into your marketing

Incorporating design into your marketing

Creative DesignMarketing Strategy

Our CEO, Andrew Scott, discusses why design is a vital component of an effective marketing strategy – and why employing a professional design team makes perfect sense. Consumers are bombarded...

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Why ‘trust’ is the most important part of your marketing mix

Why ‘trust’ is the most important part of your marketing mix

Marketing Strategy

Our CEO, Andrew Scott discusses why it’s essential to create a trusted brand in today’s construction and window industry. 20 years ago, when TV, radio and print media were the...

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“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”

Stuart Dantzic - Caribbean Blinds

“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”

Amelia Gaughan - Timberlook/AWS

“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”

Neil Ashdown - Fire Doors Complete

“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”

Howard Trotter - Shelforce

“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”

Kurt Greatrex - Managing Director, Dekko Window Systems

“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”

Charlotte Hawkes - Head of Marketing, Edgetech

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