SEH BAC are the leading independent home improvement company based in the South East

We appointed Purplex because we needed an agency with the experience and in-depth industry knowledge to help us drive forward with our ambitious growth plans, and Purplex hasn’t disappointed. Partnering with Purplex was one of the best business decisions we’ve made.
Their creativity, their knowledge and their expertise has helped raise our profile and bring an authority to our communications which was previously missing.

Norman Hornigold – Sales and Marketing Director

Services employed

  • advertising in the Construction Industry

    advertising

  • branding & design in the Construction Industry

    branding & design

  • direct marketing in the Construction Industry

    direct marketing

  • lead generation in the Construction Industry

    lead generation

  • marketing literature in the Construction Industry

    marketing literature

  • photography in the Construction Industry

    photography

  • PR & communications in the Construction Industry

    PR & communications

  • responsive web design in the Construction Industry

    responsive web design

  • SEO in the Construction Industry

    SEO

  • social media marketing in the Construction Industry

    social media marketing

  • video filming & editing in the Construction Industry

    video filming & editing

TheClient

SEH BAC are one of the leading installers in the UK and offer a wide range of home improvement solutions from new windows, doors and conservatories to replacement conservatory roofs, glazed extensions and luxury orangeries.

Purplex were originally approached by SEH BAC in the autumn of 2016 to pitch for a £1m marketing budget for 2017. After successfully winning the contract, which covered a wide range of marketing services, Purplex were re-appointed by SEH BAC for 2018 after a hugely successful marketing strategy which resulted in SEH BAC winning two prestigious G17 Awards, Installer of the Year and Retail Promotional Campaign of the Year.

SEH BAC have used their increased marketing budget to continue using the following services: PR, radio, PPC, social media, creative, SEO and content marketing along with ongoing consultancy.

TheResults

Purplex positive results graph

The statistics below compare the month of Jan 2018 with Jan 2017:

Conversions up 43%

Click through rate are up 118.5%

Cost per conversion down 24.8%

Contact form submissions by paid campaign traffic are up 217%

How can Purplex help you?

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News stories

The marketing agency for the construction industry

Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.

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